Language Guidelines

Introduction

Sigma Chi not only has a distinctive "look," we have a distinctive "voice" as well. How we communicate in writing, therefore, should reflect the quality and consistency of our brand identity.


Writing and Style Guide:

A comprehensive writing and style guide is available for download to ensure consistency in communication. Sigma Chi's goal in developing visual identity standards is to inform and inspire those who communicate on our behalf. A great deal of flexibility has been built into these guidelines. With that flexibility, however, comes individual responsibility for protecting the meaning and value of the Sigma Chi brand. If we fail to do this, we risk diminishing our brand, our differentiation and our reputation.

In the Writing and Style Guide, you will find all you need to help use, protect and enhance the Sigma Chi brand in print and electronic communications. 

Questions or comments related to the Writing and Style Guide should be directed to Susan Lorimor, editor The Magazine of Sigma Chi.

To download the Writing and Style Guide, please click here.


Type Styles

One of the most effective ways to achieve consistency and clarity is through the use of specified type styles and fonts. This consistency prevents visual clutter.

Print/Designed Collateral:

San Serif: Benton is the Fraternity's preferred font for body copy in print collateral. This includes:
 

  • Benton Sans Light
  • Benton Sans Regular
  • Benton Sans Regular Condensed
  • Benton Sans Medium
  • Benton Sans Bold
  • Benton Sans Black

 

Serif: Mrs. Eaves fonts can be used in headers and body copy in combination with Benton. Mrs. Eaves also works well for pullout quotes, captions and highlighted text. This body of fonts includes:

  • Mrs. Eaves Roman
  • Mrs. Eaves Petite Caps
  • Mrs. Eaves italic
  • Mrs. Eaves Small Caps

 

Electronic Communications, web and power point slides typography:

San Serif: Arial is the preferred san serif font for web typography. This includes:

  • Arial Regular
  • Arial Italic
  • Arial Bold
  • Arial Bold Italic

 

Serif: Georgia is the preferred serif font for web typography. This includes:

  • Georgia Regular
  • Georgia Italic
  • Georgia Bold
  • Georgia Bold Italic